Abstract: Apparatus and method for the making of a pressure-sensitive adhesive stock for labels using a label production line, are disclosed. The stock comprises a first layer of facestock material configured to be die-cut to form the stock of labels surrounded by a matrix, the first layer being backed by a layer of pressure-sensitive adhesive, which in turn is covered by a release liner. 5 The apparatus and method allow the matrix of the facestock to be peeled-off from the release liner on the label production line without stopping the label production line by merely slowing down the label production line. A pressure-sensitive adhesive stock free of the matrix of the facestock is therefore produced without lowering production yields.