Abstract: An apparatus having a support frame supports a tray actuation means, a pick up means and a conveyor assembly for feeding a transplanter with viable plants from a multi-celled tray. The tray actuation means is configured to move the multi-celled tray along the support frame. The pick up means is configured to pick up the viable plants by their foliage from the multi-celled tray and leaving non-viable plants therein. The conveyor assembly includes receptacles for receiving one viable plant from the pick up means, and at least one sensor for detecting empty receptacles. A controller cooperatively operates the tray actuation means, the pick up means, and the conveyor assembly in order to skip empty receptacles for ensuring continuous feeding of the transplanter with viable plants. A gripper for picking up plants by their foliage. A method for continuously feeding the transplanter with viable plants.