Abstract: A display stand rotary gondola (10, 40); with shelves (22, 49); that are circular or in the form of sectors of circles. Each shelf comprises a support member (25, 54), adapted to slide up and down along a vertical riser (16, 43) and co-operating with a spline (18, 45) thereon by means of a fixing device (31, 34). Such stands are used in shops, stores and the like.