Patents Assigned to ETC. TV INC.
  • Publication number: 20070101374
    Abstract: A system for providing extended video programming to at least one user, includes a remote management unit including an encoder for encoding into a short form advertisement a code related to the extended video programming. The short form advertisement is subsequently distributed by an MSO to a network of receivers. The receivers receive and decode the stream received from the MSO and display a visual indication that said extended video programming is available when said short form advertisement is displayed on a screen. The receiver is adapted to bookmark the enhanced video programming, view the enhanced video programming and do nothing. The system also includes a client residing at the receiver for collecting information relating to actions taken by the users with the receivers in regard to said extended video programming and for transmitting the same to a reporting module.
    Type: Application
    Filed: October 31, 2005
    Publication date: May 3, 2007
    Applicant: ETC. TV INC.
    Inventors: Mark Sherman, Ian MacLean