Patents Assigned to Etica Entertainment, Inc., DBA Position Research
  • Apparatus and method of identifying critical factors in a pay-for-performance advertising network
    Publication number: 20070094072
    Abstract: An apparatus and method for improving the performance of an Internet website includes a performance processor that identifies a plurality of critical performance factors that facilitate improved website performance and then tests in real time, by utilization of an application programming interface, the influence of individual ones of said plurality of performance factors by application of a fractional factorial design.
    Type: Application
    Filed: October 26, 2005
    Publication date: April 26, 2007
    Applicant: Etica Entertainment, Inc., DBA Position Research
    Inventors: Guillermo Vidals, David Johnson