Abstract: This invention pertains to a printed matter in which it is difficult to confirm an image in the state before the image appears, and by scratching the print surface with a coin a brilliant image appears. On a print substrate, an image of a ink composition containing a material having a greater hardness than that of the metal of a coin or medal, and a print layer having a contrast with respect to the print substrate or the image are printed. By effectively using human visual recognition characteristics, the print layer having a contrast is recognized very strongly, so that the masking effect and the effect of attention occur. This makes it difficult to recognize what image is printed not only when the printed matter is seen from front, but also when it is seen sidewise. Thus, even if light is shed on the printed matter, the image cannot be seen.