Abstract: A content posting associated with a user of the social media service and including an embedded command is received. The posting can be submitted to the social media service as a status update or message to the social media account associated with the application. The content posting is processed to generate a request to one or more data sources to query for information or perform an action (e.g. update a data record). The response is parsed to extract data values which are inserted into pre-configured templates in accordance with the characteristics of the response delivery method preference set by the user and stored in a application user profile.