Patents Assigned to Eversight, Inc.
  • Automated behavioral economics patterns in promotion testing and methods therefor
    Patent number: 10140629
    Abstract: Methods and apparatus for implementing forward looking optimizing promotions by administering, in large numbers and iteratively, test promotions formulated using highly granular test variables on purposefully segmented subpopulations. The plurality of test promotions are associated with at least one behavioral economics principles. The responses from individuals in the subpopulations are received and analyzed. The analysis result is employed to subsequently formulate a general public promotion.
    Type: Grant
    Filed: March 31, 2014
    Date of Patent: November 27, 2018
    Assignee: Eversight, Inc.
    Inventors: David Moran, Michael Montero
  • Architecture and methods for promotion optimization
    Patent number: 9984387
    Abstract: Methods and apparatus for implementing forward looking optimizing promotions by administering, in large numbers and iteratively, test promotions formulated using highly granular test variables on purposefully segmented subpopulations. The responses from individuals in the subpopulations are received and analyzed. The analysis result is employed to subsequently formulate a general public promotion. The test promotions may be repeated continually and iteratively with different test promotions and/or different subpopulations to continue to uncover advantageous correlations between segmentation criteria, test promotion variables, and consumer response and/or to keep up with consumer changing taste.
    Type: Grant
    Filed: March 13, 2014
    Date of Patent: May 29, 2018
    Assignee: Eversight, Inc.
    Inventor: David Moran
  • Automated and optimal promotional experimental test designs incorporating constraints
    Patent number: 9940639
    Abstract: Methods and apparatus for implementing forward looking optimizing promotions by administering, in large numbers and iteratively, test promotions formulated using highly granular test variables and automatically incorporating constraints on segmented subpopulations. The responses from individuals in the subpopulations are received and analyzed. The analysis result is employed to subsequently formulate a general public promotion.
    Type: Grant
    Filed: March 31, 2014
    Date of Patent: April 10, 2018
    Assignee: Eversight, Inc.
    Inventors: David Moran, Michael Montero
  • Automated event correlation to improve promotional testing
    Patent number: 9940640
    Abstract: Methods and apparatus for implementing forward looking optimizing promotions by administering, in large numbers and iteratively, test promotions formulated using highly granular test variables on purposefully segmented subpopulations. The plurality of test promotions automatically account for covariates. The responses from individuals in the subpopulations are received and analyzed. The analysis result is employed to subsequently formulate general public promotion.
    Type: Grant
    Filed: March 31, 2014
    Date of Patent: April 10, 2018
    Assignee: Eversight, Inc.
    Inventors: David Moran, Michael Montero