Abstract: Graphics card apparatus with improved heat dissipation and including a planar metallic cover plate having an external perimeter configuration that generally corresponds to the plan-form of the printed circuit board used in the graphics card assembly, a plurality of thermal transfer blocks that can be selectively affixed to sources of thermal energy on the graphics card assembly and thermally coupled to the cover plate, and a fan and carriage therefor comprised of a heat sink and flow directing structure. Heat generated by the active board elements is transferred to the thermal blocks, sinked in part to the cover plate and ultimately removed from blocks and plate by air flow drawn into and through thermal baffles or vanes in the cooling structure. The outer surface of the cover plate also provides a broad surface upon which the manufacturer or marketer can display artwork, trademarks or other decorative indicia.