Abstract: To determine an association between elements associated with a unified display on a screen, a request associated with the unified display is received from a browser, and a response to the request is identified as a first element associated with the unified display. A second element is identified as being spawned from the first element, if a parameter associated with the first element, which can be an event, a source, or both, is determined to be associated with the second element also. In that case, the second element is determined to be associated with the first element via the parameter.

Abstract: A computerized system and techniques facilitate the monitoring and management of online behaviorally-targeted advertising. In certain embodiments, electronic notifications related to advertising practices of members of an online advertising ecosystem are presented to users based on the discovery of elements of online content aimed at delivering targeted advertising messages to viewers of the content.

Abstract: Notice and consent features are provided, to a user of a mobile device who opens a mobile app, relating to tracking technologies (“trackers”) present within the mobile app. The user may be provided with a list of one or more trackers present within the mobile app and, if a tracker is not essential to the functioning of the app, the user may disable the tracker. User selections relating to notice of the presence of trackers in a mobile app, and disabling trackers, are transmitted from the mobile device to a third-party server to provide a record of the user's consent regarding the presence of the tracker(s) in the mobile app. The types of notice and consent options provided to the user in connection with the presence of trackers in the mobile app may vary from jurisdiction to jurisdiction depending on the location of the mobile device when the user initiates the mobile app.