Abstract: A system for the creation of targeted e-mails having dynamic content based on attributes about recipients of the e-mails, and its method of use. The system includes a means for creating an e-mail having a content area designated as dynamic, a means for identifying e-mail recipients having at least one attribute associated therewith, a means for associating the attribute with the dynamic content area, and a means for sending the e-mail to the recipients. The method of use for such system includes the steps of creating an e-mail and designating areas of the e-mail as dynamic so that customized content based on the recipients' attributes can be inserted into such areas, and delivering the e-mail to the recipients.