Patents Assigned to Exchange Applications, Inc.
  • Integrating campaign management and data mining
    Patent number: 6240411
    Abstract: Method and apparatus are disclosed for integration of campaign management and data mining. The method and apparatus disclose incorporating references to data mining models into the campaign management process. In some embodiments, this permits evaluating the data mining model for fewer than all of the records in a database, potentially saving computation time. The method and apparatus can include building queries for a database or ranking criteria for records in a database that include a reference to a data mining model.
    Type: Grant
    Filed: June 15, 1998
    Date of Patent: May 29, 2001
    Assignee: Exchange Applications, Inc.
    Inventor: Kurt Thearling