Abstract: In one embodiment, prescreened credit card offers, which are associated with credit cards that a particular borrower would be accepted upon application with the respective issuer, are provided to a borrower via a prescreen provider website and/or a referrer website. In one embodiment, a referrer provides borrower information to a prescreen provider. The prescreen provider initiates and/or performs a prescreening process, which includes accessing credit related information regarding the borrower. The prescreen provider matches the borrower with one or more credit cards that the borrower would like be accepted for, and provides a prescreened offer document to the referrer, or an Internet address of the prescreened offer document. The referrer may then provide the borrower with the prescreened credit card offers by presenting the prescreened offer document to the borrower. The prescreened credit card offers may additionally be filtered according to issuer criteria, referrer criteria, and/or borrower preferences.

Abstract: Prescreened credit card offers, such as offers for credit cards that a particular potential borrower is likely to be granted upon completion of a full application, are ranked based on expected values of respective prescreened offers. The expected value of a prescreened credit card offer may represent an expected monetary value to one or more referrers involved in providing the prescreened offer to the borrower. Thus, the referrer may present a highest ranked credit card offer to a potential borrower first in order to increase the likelihood that borrower applies for the credit card offer with the highest expected value to the referrer. Depending on the embodiment, the expected value of a credit card offer may be based on a combination of a bounty associated with the offer, a click-through-rate for the offer, and/or a conversion rate for the offer, for example.