Patents Assigned to Experian Marketing Solutions, LLC
  • Patent number: 11769112
    Abstract: Embodiments described herein provide systems and methods to streamline the mechanism by which data users access differently regulated data through the use of one or more integrated identifiers. The integrated identifiers lessen or eliminate the need to separately maintain one set of identifiers for regulated data and another set for non-regulated data. The methods and systems may be applicable in various credit and healthcare contexts where regulations over data use are prevalent. In one or more embodiments, a data user receives a unique integrated identifier for each of the data user's current or prospective customers, and the integrated identifiers can be used to persistently identify and track the customers over time and across applications that access regulated and/or non-regulated data. In the healthcare context, a healthcare provider may utilize a patient ID as the integrated identifier. To protect privacy, the integrated identifier may not include social security numbers or birthdates.
    Type: Grant
    Filed: June 4, 2021
    Date of Patent: September 26, 2023
    Assignee: Experian Marketing Solutions, LLC
    Inventors: Helen McMillan, John Lawrence Skurtovich, Anita Kress, Timothy Sumida, Michael Charles McVey
  • Patent number: 11682041
    Abstract: In one embodiment, an analytics tracking system is disclosed that comprises an interface in electronic communication with one or more consumer devices configured to enable a corresponding consumer to access the interface via a mobile application. The system further comprises a consumer data store comprising data regarding at least one consumer, a movement data store comprising data regarding locations and/or movement of the at least one consumer, and an online behavior data (OBD) data store comprising data associated with browsing and/or application data histories of the at least one consumer. The system further comprises a dynamic analysis system configured to analyze data from the consumer data store, the movement data store, and the OBD data store to generate at least one of custom information for the at least one consumer or identify a location for presentation of information to the at least one consumer.
    Type: Grant
    Filed: January 7, 2021
    Date of Patent: June 20, 2023
    Assignee: Experian Marketing Solutions, LLC
    Inventors: Kangkang Xu, Sunaina Chaudhary, Brian A. Davis
  • Patent number: 11657411
    Abstract: The present invention provides a system, method, software and data structure for independently predicting attitudinal and message responsiveness, using a plurality of attitudinal or other identification classifications and a plurality of message content or version classifications, for a selected population of a plurality of entities, such as individuals or households, represented in a data repository. The plurality of predictive attitudinal (or identification) classifications and plurality of predictive message content (ore version) classifications have been determined using a plurality of predictive models developed from a sample population and applied to a reference population represented in the data repository, such as attitudinal, behavioral, or demographic models. For each predictive attitudinal (or identification) classification, at least one predominant predictive message content or version classification is independently determined.
    Type: Grant
    Filed: October 15, 2020
    Date of Patent: May 23, 2023
    Assignee: Experian Marketing Solutions, LLC
    Inventors: Marc Christian Fanelli, Patricia Kay Gormley, Kymberly Ann Kulle, Thomas G. Nocerino, Kaushik Sanyal
  • Patent number: 11157872
    Abstract: Embodiments described herein provide systems and methods to streamline the mechanism by which data users access differently regulated data through the use of one or more integrated identifiers. The integrated identifiers lessen or eliminate the need to separately maintain one set of identifiers for regulated data and another set for non-regulated data. The methods and systems may be applicable in various credit and healthcare contexts where regulations over data use are prevalent. In one or more embodiments, a data user receives a unique integrated identifier for each of the data user's current or prospective customers, and the integrated identifiers can be used to persistently identify and track the customers over time and across applications that access regulated and/or non-regulated data. In the healthcare context, a healthcare provider may utilize a patient ID as the integrated identifier. To protect privacy, the integrated identifier may not include social security numbers or birthdates.
    Type: Grant
    Filed: August 2, 2018
    Date of Patent: October 26, 2021
    Assignee: Experian Marketing Solutions, LLC
    Inventors: Helen McMillan, John Lawrence Skurtovich, Anita Kress, Timothy Sumida, Michael Charles McVey
  • Patent number: 10810605
    Abstract: The present invention provides a system, method, software and data structure for independently predicting attitudinal and message responsiveness, using a plurality of attitudinal or other identification classifications and a plurality of message content or version classifications, for a selected population of a plurality of entities, such as individuals or households, represented in a data repository. The plurality of predictive attitudinal (or identification) classifications and plurality of predictive message content (ore version) classifications have been determined using a plurality of predictive models developed from a sample population and applied to a reference population represented in the data repository, such as attitudinal, behavioral, or demographic models. For each predictive attitudinal (or identification) classification, at least one predominant predictive message content or version classification is independently determined.
    Type: Grant
    Filed: October 23, 2017
    Date of Patent: October 20, 2020
    Assignee: Experian Marketing Solutions, LLC
    Inventors: Marc Christian Fanelli, Patricia Kay Gormley, Kymberly Ann Kulle, Thomas G. Nocerino, Kaushik Sanyal