Abstract: Aspects of the invention provide techniques and systems for delivering geographically-relevant content to a mobile device. Geolocation and orientation data is taken from the mobile device, including directional orientation and a vertical angle of the mobile device as it is being pointed at a physical locale. Based on the geolocation and orientation data, an angular field of view is identified relative to a real-world coordinate system. Geospatial data describing the field of view is transmitted to a central server, which, based on geospatial coordinates of pre-defined virtual locales identifies the spatially corresponding virtual locale(s) and sends spatial definitions and structurally-organized content related to the virtual locale(s) back to the device.