Patents Assigned to Expertel Communications Incorporated
  • Patent number: 4982346
    Abstract: A computer system automates advertising and promotional campaigns. The computer system includes a magnetic stripe card reader, bar code reader, monitor, printer, keyboard, and touchscreen input device. Software executing on the computer manages the operations of these devices. The system displays advertisements and product or store locator maps, dispenses coupons, accepts product orders, and manages customer surveys. Customers are attracted to the system by promotional sweepstakes, thereby enhancing the effectiveness of the advertising and surveys. A frequent shopper campaign also attracts customers to the system.
    Type: Grant
    Filed: December 16, 1988
    Date of Patent: January 1, 1991
    Assignee: Expertel Communications Incorporated
    Inventors: Kenneth P. Girouard, Vinton J. Lewis, Robert J. Gross, Phillip R. Brooks