Abstract: Systems and methods for implementing a dynamic game or contest management platform are described herein. The platform may be integrated with a programmatic advertising system and configured to utilize substantially real-time programmatic advertising information, predictive analytics, and/or one or more artificial intelligence (AI) algorithms to dynamically adjust parameters associated with the game or contest. The AI algorithm(s) may use historical ad revenue information and a number of other ad revenue projection factors described herein to predict the amount or generate an expectation of future ad revenue for a certain time period. Based on the prediction, the contest management platform may be configured to adjust a variety of parameters to dynamically adjust a game or contest itself and the projected prizes to be awarded based on one or more stored models designed to achieve a certain total prize amount awarded over a period of time.