Patents Assigned to EXPONENTIAL INTERACTIVE, INC.
  • Automated multivariate behavioral prediction
    Patent number: 9922333
    Abstract: An advertising system identifies behaviors from user activity and associates the behaviors with a user profile. Advertisers provide the advertising system with information on conversion rates of users associated with user profiles. A behavioral model of user responses is built to identify the relative frequency of behaviors for increasing the response rate of ads. Incoming advertising requests are matched to modeled behaviors to determine an advertiser's interest in bidding on the ad placement.
    Type: Grant
    Filed: March 9, 2012
    Date of Patent: March 20, 2018
    Assignee: EXPONENTIAL INTERACTIVE, INC.
    Inventor: Alexander Saldanha
  • Advertisement selection using multivariate behavioral model
    Patent number: 9916589
    Abstract: An advertising system identifies behaviors from user activity and associates the behaviors with a user profile. Advertisers provide the advertising system with information on conversion rates of users associated with user profiles. A behavioral model of user responses is built to identify the relative frequency of behaviors for increasing the response rate of ads. Incoming advertising requests are matched to modeled behaviors to determine an advertiser's interest in bidding on the ad placement.
    Type: Grant
    Filed: March 9, 2012
    Date of Patent: March 13, 2018
    Assignee: EXPONENTIAL INTERACTIVE, INC.
    Inventors: Alexander Saldanha, Mikhail Faiguenblat
  • Automated Multivariate Behavioral Prediction
    Publication number: 20130238422
    Abstract: An advertising system identifies behaviors from user activity and associates the behaviors with a user profile. Advertisers provide the advertising system with information on conversion rates of users associated with user profiles. A behavioral model of user responses is built to identify the relative frequency of behaviors for increasing the response rate of ads. Incoming advertising requests are matched to modeled behaviors to determine an advertiser's interest in bidding on the ad placement.
    Type: Application
    Filed: March 9, 2012
    Publication date: September 12, 2013
    Applicant: EXPONENTIAL INTERACTIVE, INC.
    Inventor: Alexander Saldanha
  • Advertisement Selection Using Multivariate Behavioral Model
    Publication number: 20130238425
    Abstract: An advertising system identifies behaviors from user activity and associates the behaviors with a user profile. Advertisers provide the advertising system with information on conversion rates of users associated with user profiles. A behavioral model of user responses is built to identify the relative frequency of behaviors for increasing the response rate of ads. Incoming advertising requests are matched to modeled behaviors to determine an advertiser's interest in bidding on the ad placement.
    Type: Application
    Filed: March 9, 2012
    Publication date: September 12, 2013
    Applicant: EXPONENTIAL INTERACTIVE, INC.
    Inventors: Alexander Saldanha, Mikhail Faiguenblat