Abstract: An integrated, online approach to handling aspects of customer promotions can include a promotional management module for use by a client vendor. The promotional management module can integrate with the client vendor's existing online commerce portal and/or with a social networking service or the like to provide a user with an enhanced shopping experience by presenting one or more offers that the user can redeem via e-commerce (e.g. online selection and payment), in-person (e.g. at a physical location of the client vendor, or via other approaches.