Abstract: A computer application loaded on a computer readable medium, a computer apparatus comprising the same, and process employing the same, is described herein. The computer application, when executed, causes a computer to optimize, for maximum net profit margin, the product allocation, transportation routing, transportation vehicle/route scheduling and, optionally, blending, of bulk products that are produced by and loaded from supply locations and delivered to and consumed by demand locations, using a heterogeneous fleet of transportation vehicles over a pre-defined period of time.