Abstract: The invention of this application is a method and apparatus for remotely operated electronic advertising displays. The method and apparatus described herein allows for advertising images to be displayed on a plurality of advertising display units, the display units being accessible to a content distribution system through a wireless data network. The method includes transmitting data representing a new advertising image from the content distribution system to the plurality of advertising display units using a long range wireless data network, thereby making the data available to each advertising display unit for display thereupon.