Abstract: Method and device for collecting and processing stimuli data and measuring the reactions to them, in which the physiological reactions of respondents to the stimuli presented, or components thereof, are measured automatically and are recorded in one or more computer systems. Recorded data, stimuli data, whether or not in combination with respondent data, are automatically processed, e.g. in central units, to interpretable results which, stored in a database, a relational database for example, are accessible to anyone under certain conditions.

Abstract: Method and device for identification of stimuli, in which one or various identification methods in combination can be applied. Here, stimuli in their original manifestation, as well as stimuli positions and orientations are determined and it is ascertained which stimuli respondents have in their field of vision, from which moment, for how long and under which circumstances, as well as the way in which they handle and manipulate them.

Abstract: In order to measure the visual attention of persons or animals to a visible object, a beam (9) is radiated to an area of observation (1) including the persons or animals under test. A measuring arrangement in close vicinity to the object comprises a radiation source (1) emitting, e.g. an invisible parallel beam (9), a scanning member (3), guiding said radiation beam (9) across the area of observation (1) and detector means (6, 7) receiving the radiation scattered from the area of observation (1). Radiation from the retina and/or cornea of said persons or animals is selectively detected and transformed into an evaluation signal.