Abstract: A method and system for dynamic interaction mapping for online advertizing is disclosed in one embodiment. Metric information relating to interaction with a creative is received from a number of user computer from across the Internet. The metric information is correlated to playback time of the creative and position of interaction with respect to the creative. A graphic overlay or heatmap is formulated according to display options, event triggers, playback time and position of the interaction relative to the creative. The graphic overlay is presented in a way that the graphic overlay changes according to playback time. Display options include creative transparency, graphic overlay transparency, selection from a number of interactions and/or events, selection of one or more panels, choosing clicks and/or rollovers, choice of different colors or shading for different interaction, etc.

Abstract: A method and system for generating a creative script is disclosed. Plug-ins into a third party ad creation tool interact through application program interface (API) to allow insertion of dynamic aspects into the creative script. Alternative content is defined for each dynamic aspect inserted into the creative. One or more content groups are defined that select a number of dynamic aspects and their corresponding alternative content. The different combinations of alternative content are culled to define each content group. Target attributes are selected into a target group. The creative script is served according to the combinations of alternative content. Those combinations that are deemed more acceptable are favored over time to increase efficacy of the creative script.