Abstract: A wrapping apparatus for wrapping a continuous elongated article, such as a continuous stack of interfolded paper towels, includes a web supply section that supplies a pair of continuous webs of wrapping material, and a wrapping section for applying the continuous pair of webs about the article. The web supply section includes a pair of web supply stations for each web of wrapping material, and a source of wrapping material, such as a supply roll, is located at each web supply station. The web supply section includes a splicing mechanism for each pair of web supply stations, for splicing together the trailing end of a web from an exhausted supply roll of wrapping material with the leading end of a web from a fresh supply roll of wrapping material, to provide a continuous web of wrapping material to the wrapping section. The web supply section includes a festoon-type web storage mechanism in which the web downstream of the splicing mechanism is trained about a series of rollers in a serpentine path.