Abstract: Creation of a social genetics network that provides personal and business services includes: receiving non-genetic data and genetic data about a user and storing the non-genetic data and genetic data in a database; analyzing the genetic data and the non-genetic data to i) assign traits to the user based at least in part on phenotypic and/or genotypic relationships found in the genetic data and the non-genetic data, and ii) determine trait connections between the user and other users in the network based on a similarity of the traits that are common to the user and the other users; and generating and displaying on an electronic device a social genetics profile that includes at least a portion of the non-genetic data, at least a portion of the traits assigned to the user, and at least a portion of the trait connections of the user to the other users.

Abstract: Display of cross-sell advertisements to a user, including, but not limited to, in a social genetics network includes: associating genetic data with product and service categories; accessing specific genetic data of a user to obtain a set of product and service categories associated with the genetic data of the user; analyzing non-genetic data of the user, including past purchase history, and analyzing the genetic data of the user to discover correlations in preferences of the user; selecting one or more desired product and service categories from the set of the product and service categories that match the correlations in the preferences of the user; sending a product or service request to at least one advertiser for a cross-sell advertisement relating to the desired product and service categories; and responsive to receiving the cross-sell advertisement from the advertiser, displaying the cross-sell advertisement on an electronic device of the user.