Abstract: There is described a process for preparing a pressure sensitive adhesive having enhanced resistance to water-whitening comprising the steps of: (a) forming a mixture in water of (i) an effective initial amount of a polymerization initiator which produces radicals by a thermal decomposition to form a mixture and optional further surfactant; (ii) an effective amount of a water-dispersible polymerizable surfactant with a terminal allyl amine moiety; polyoxyalkylene-1-(allyloxymethyl) alkyl ether sulfate salt(s) and/or mixtures thereof, (b) forming a polymerizable aqueous pre-emulsion comprising (i) a hydrophobic monomer mixture comprising at least one alkyl (metha)acrylate ester of an C1-4alcohol and up to about 30% by weight of the mixture of at least one styrenic monomer, (ii) at least about 1% of the total weight of (i) to (iii) of one or more hydrophilic monomer(s), (iii) at least about 5% of the total weight of (i) to (iii) of at least one partially hydrophilic monomer(s) selected from N-vinyl pyrrolidone;