Patents Assigned to FaceCake Marketing Technologies, Inc.
  • Patent number: 10783528
    Abstract: A system and method are provided for targeting marketing content to a user. A user's photographic likeness, in some embodiments as a still image, live moving image, or animated moving image, are altered to simulate the application of selected marketing content onto the photographic likeness. The marketing content is selected from a set of marketing content comprising input color, marketing content associated with an advertisement, or marketing content associated with a set of search results. The marketing content is selected based on a comparison of a user profile to target profiles of the set of marketing content.
    Type: Grant
    Filed: April 2, 2012
    Date of Patent: September 22, 2020
    Assignee: FACECAKE MARKETING TECHNOLOGIES, INC.
    Inventor: Linda Smith
  • Patent number: 10755286
    Abstract: A computer-implemented method for targeting marketing content to an online user, includes the steps of collecting data describing the user or the user's ownership item in a user profile, comparing the user profile with a target profile and presenting the user with content based on the comparison. The user profile includes a photographic likeness of the user or the user's ownership item, as well as information derived from the photographic likeness. Certain content may be dynamically created for the user based on the user profile and that content may include the photographic likeness, which may be altered to incorporate a portion of the content into the photographic likeness. In this manner, personalized advertisements for cosmetics, jewelry, clothing, cosmetic procedures, home improvement products, and other products or services may be created. The user profile also includes data describing the user's browsing habits and responses to context-specific survey questions.
    Type: Grant
    Filed: February 19, 2008
    Date of Patent: August 25, 2020
    Assignee: FACECAKE MARKETING TECHNOLOGIES, INC.
    Inventor: Linda M. Smith
  • Publication number: 20170032577
    Abstract: Techniques are provided for a real-time virtual reflection and for video interaction with virtual objects in a system. According to one embodiment, a user's image is captured by a video camera, and is outputted to a visual display in reverse, providing a mirror-image feedback to the user's movements. Through the camera interface, the system interprets user's gestures to manipulate virtual objects in real-time, in conjunction with the user's movements. In some embodiments, a user simulates trying on apparel and accessories according to the techniques set forth.
    Type: Application
    Filed: October 13, 2016
    Publication date: February 2, 2017
    Applicant: FACECAKE MARKETING TECHNOLOGIES, INC.
    Inventors: Linda Smith, Clayton Graff, Darren Lu
  • Patent number: 7337127
    Abstract: A computer-implemented method for targeting marketing content to an online user, includes the steps of collecting data describing the user in a user profile, comparing the user profile with a target profile and presenting the user with content based on the comparison. The user profile includes a photographic likeness of the user, as well as information derived from the user's photographic likeness. Certain content may be dynamically created for the user based on the user profile and may include the photographic likeness of the user, which may be altered to incorporate a portion of the content into the photographic likeness. In this manner, personalized advertisements for cosmetics, jewelry, clothing and other items may be created. The user profile also includes data describing the user's browsing habits and responses to context-specific survey questions.
    Type: Grant
    Filed: August 24, 2000
    Date of Patent: February 26, 2008
    Assignee: FaceCake Marketing Technologies, Inc.
    Inventors: Linda M. Smith, Darren D. Lu