Abstract: A wristwatch display stand for displaying a wristwatch and a novelty item comprises a cuff member and a base. The wristwatch is attachable to the cuff member and the cuff member has a lower portion that includes a pair of spaced apart first configurations. The base has an upper portion adapted to receive the novelty item. The upper portion includes a pair of spaced apart complementary configurations sized to receive the first configurations. The first configurations extend about lateral sides of the novelty item to cooperate with the complementary configurations and affix the cuff member to the base while retaining the novelty item therebetween.

Abstract: A wristwatch display stand for displaying a wristwatch and a novelty item comprises a cuff member and a base. The wristwatch is attachable to the cuff member and the cuff member has a lower portion that includes a pair of spaced apart first configurations. The base has an upper portion adapted to receive the novelty item. The upper portion includes a pair of spaced apart complementary configurations sized to receive the first configurations. The first configurations extend about lateral sides of the novelty item to cooperate with the complementary configurations and affix the cuff member to the base while retaining the novelty item therebetween.

Abstract: A display apparatus having particular utility for the presentation of small articles, such as watches, is intended to be mounted on department store rounders utilized for the presentation of related products, such as soft goods. The display apparatus has a central aperture in which display indicia may be installed. A tiered product display area surrounds the central aperture. Clamps are provided to retain the display apparatus upon a peripheral rail of the rounder display.