Abstract: A system for building a messaging campaign queue with contextualization includes a processor, an interactive display, and a memory module. The memory module includes stored computer-executable program code that, along with the memory module and the processor is configured to carry out a number of operations to create and customize a set of campaign interactions. One such operation involves creating a campaign queue based on a campaign type and a set of campaign parameters. The campaign queue includes a set of campaign interactions, each of which is associated with an intended recipient. Another such operation involves providing, via the interactive display, interaction context associated with the campaign interactions. An additional operation involves customizing the campaign interactions based on customization input received via the interactive display.

Abstract: A non-transitory computer readable medium having computer executable program code embodied thereon is configured to build a set of individual profiles. Each individual profile includes biographical information and contextual data. The biographical information is associated with a data source, and the contextual data is associated with the data source. The computer executable program code is configured to build an audience segment, wherein the audience segment includes a set of individual profiles. Each individual profile in the audience segment includes biographical information conforming to a set of audience segment criteria and contextual data conforming to the audience segment criteria. The computer executable program code is configured to tag the audience segment with a set of metadata, such that the audience segment can be discretely tracked.