Abstract: A user account may have various attributes which define the user personally. The attributes may be applied to product information of other users so the favorite products of various users with similar attributes can be shared automatically. One example method of operation may include identifying user profile attributes of a first user profile, comparing the user profile attributes to other user profile attributes of other user profiles to identify flagged products of interest by each of the other user profiles, comparing the flagged products associated with the other user profile attributes to identify a minimum relevancy threshold between the user profile attributes and the other user profile attributes, and updating a first data feed of the first user profile with the flagged products that are associated with other user profiles attributes which are above the minimum relevancy threshold as compared to a weighted sum of the user profile attributes of the first user profile.