Abstract: A document is processed by a web server at a web site to determine from a customer whether the customer wishes to facsimile the document to a recipient for free or for a fee. If the customer indicates the customer's desire to facsimile the document for free, a message, preferably an advertisement, is added by the web server to the facsimile document before the document is facsimiled to the recipient. Preferably the advertisement is disposed by the web server in the vertical blank spaces at the opposite sides of the document. Before the document is sent, the web server determines from the customer through the Internet system whether the customer is a first time user at the web site and, if so, the web server obtains background information through the Internet system concerning the customer.