Abstract: The disclosed embodiments relate to a method, apparatus, and non-transitory computer-readable medium for placing content in conversations. An exemplary method comprises determining intersecting data based on a conversation data and marketing data, the marketing data being associated with content that is adapted for placement relative to one or more conversations, and creating a conversational model based on the intersecting data, the conversational model including data that is relevant to both the conversation data and the marketing data, wherein the conversational model is adapted to be used to place the content relative to at least one of the one or more conversations.