Abstract: A system and method for extracting and presenting useful data from calls received by a client is disclosed. The resulting “telephone call inbox” is a way for a client view pay per call advertising as a stream of consumers with information available to understand the call activity of the consumers and for the client to navigate their call history. The system automatically filters non-consumer fraudulent calls, extracts the identity of a consumer, aggregates several calling entities into a single consumer, transcribes the call into a call stream using voice recognition software, extracts patterns and draws conclusions from the call stream, and presents a list of call streams in a user friendly set of web pages configured as the telephone call inbox. The telephone call inbox includes, for each call, the caller ID, one or more key words, phrases or major conclusions concerning the call, and the voice recognized call stream.

Abstract: A system and method for automatic assignment of outbound and inbound call identity between a salesperson and a client is disclosed. For automatic assignment of outbound call identity between a salesperson and a client, a salesperson places a call to the telephone number of the client. A phone server matches a sales group to a salesperson and an entered sales group and an NPA (i.e., area code) of the client in a database. If a match is found, the phone server substitutes a replacement caller ID for actual caller ID of the salesperson. When the client answers the call, the replacement caller ID or default caller ID is displayed on client's phone. For automatic assignment of inbound call identity between a client and a salesperson, the client places a call using the replacement caller ID. The phone server searches the database for a sales group that matches the DID of the replacement caller ID.

Abstract: A system and method for optimizing the price of a call to a business and the placement of a business' information within an ad buy on a Web page are disclosed. A call is received by a client from a potential consumer of a product. The call is transcribed into a text call stream on both the consumer and the client sides of the call. Patterns are extracted from the call. The patterns extracted may be applied against patterns relevant to the client. Patterns relevant to the client may be tied to certain goals of the business of the client that indicate successful business transactions between the consumer and the client or that indicate a service provide by the client. Extracted patterns may be used for targeting of advertisements based on a call containing patterns relevant to the client.

Abstract: A system and method for optimizing the price of a call to a business and the placement of a business' information within an ad buy on a Web page are disclosed. A call is received by a client from a potential consumer of a product. The call is transcribed into a text call stream on both the consumer and the client sides of the call. Patterns are extracted from the call. The patterns extracted may be applied against patterns relevant to the client. Patterns relevant to the client may be tied to certain goals of the business of the client that indicate successful business transactions between the consumer and the client or that indicate a service provide by the client. Extracted patterns may be used to adjust the price of the call based on the client's willingness to pay for a call containing patterns relevant to the client.

Abstract: A system and method for tracking call activity of a plurality of businesses is disclosed. A global pool of phone numbers is allocated from which to draw numbers. A business-specific pool of numbers is established for business locations involved in advertisements using the Internet via Web pages. As a consumer begins viewing an advertisement for a business, a number is temporarily allocated from the business's pool of available numbers. As the business's pool of unallocated numbers is exhausted, a metric is used to determine whether or not to grow the pool of numbers, to show an untracked ‘fallback’ number for the business, or to reuse a previously allocated number. When one of the temporarily allocated numbers is called, the online consumer it was associated with is credited for making the call and the business is credited and charged for receiving the call.