Abstract: A method of displaying personalized information on a digital out of home (DOOH) includes receiving location tagging information of a user; and displaying a picture related to the location tagging information on the DOOH when a location of the location tagging information complies with the location of the DOOH or a location within or near a viewing area of the DOOH.

Abstract: A method of producing and playing a personalized video includes producing a plurality of video templates according to contents of a plurality of videos; inserting a personalized content into a video template among the plurality of video templates, in order to generate the personalized video; playing the personalized video on a digital out of home (DOOH) among a plurality of DOOHs or a television (TV) broadcasting medium among a plurality of TV broadcasting media; announcing time and location of playing the personalized video on at least one social networking website or a channel of the TV broadcasting medium in advance before the DOOH or the TV broadcasting medium plays the personalized video; and delivering the personalized video on the social networking website simultaneously or after a specific period of time when the personalized video is played by the DOOH or the TV broadcasting medium.