Abstract: A merchandise display device comprising: an electro-optic display member having an effective display area capable of displaying colors or images; a first means for displaying merchandise on or near said effective display area; a second means for providing physical support to said electro-optic display member; and a controller device for driving said electro-optic display member. The merchandise display device is capable of showing dynamic colors, images, or both on its surface, and an article of merchandise may be displayed on or near said surface, with said dynamic colors, images, or both being the display background.