Abstract: Ad-blocking method, system, and computer program (the system) of the present invention uses rule-based filtering of Internet traffic through a set of interacting modules functioning at the system and user level to allow to exclude graphic, video, audio or text advertising content from the user-requested web content by filtering Internet traffic at the request stage and a response using the rules data base. The system provides the end user with the requested web content in the form of Internet pages in browsers or other representations in other applications (including instant messengers, platforms for streaming, etc.) excluding graphic, video, audio or text advertising content by filtering Internet traffic using the rules data base.

Abstract: A system of the present invention allows to determine the likelihood that a certain block of a web page is an advertising, such as a banner or a native advertising. The system uses combined and holistic approach to the analysis of units for the purpose of finding the advertising features (links, images and HTML code). The system does not impose any restrictions on possible ways of using it—it only provides tools for determining the probabilities of the unit belonging to the advertising or non-advertising class.