Abstract: A method for optimizing real-time bidding utilizing mobile device characteristics in a computer system is disclosed. Digital media content, such as music, games and applications (“apps”) are widely available with the popularity of mobile computing. Advertisers of such digital media content that utilize real-time bidding would appreciate it if their advertisements were more closely related to users most likely to download their digital media content. In one method, an inference may be made through collected device characteristics that the same mobile device that has downloaded digital media had previously interacted with a real-time bidding advertisement for the digital media, and that through evaluation of an advertisement placement characteristic from the advertisement, new advertisement placements may be optimized based on the evaluation.

Abstract: A method for tracking downloads to a computer system is disclosed. Digital media content, such as music, games and applications (“apps”) are widely available with the popularity of mobile computing. Suppliers of such digital media content would appreciate it if their works were more widely disseminated and used. Users or customers may receive an incentive to purchase or to download an application. The incentive may be, for example, a free application, rewards points or a virtual currency. In one method, the user downloads digital media content in two stages. In the first stage, the user activates a first web-based link to download the digital media content. In the second stage, after downloading, the user activates a second web-based link to activate the application or other digital media content. The web-based links include user identifiers that are matched for the user to subsequently receive the incentive.

Abstract: A method for tracking downloads of digital media content is disclosed. Digital media content, such as music, games and applications (“apps”) are widely available with the popularity of mobile computing. Content suppliers would appreciate it if their works were more widely disseminated and used. Users or customers may receive an incentive to purchase or to download a first portion of content. The incentive may be, for example, a second portion of the content or other incentive. In one method, a user downloads and receives a first portion of digital media content. In the second stage, the user's actions with the first portion of the content are tracked. When the user satisfies one or more conditions of using the first portion, the user is allowed to download the second portion or other incentive.

Abstract: A method for tracking downloads to a computer system is disclosed. Digital media content, such as music, games and applications (“apps”) are widely available with the popularity of mobile computing. Suppliers of such digital media content would appreciate it if their works were more widely disseminated and used. Users or customers may receive an incentive to purchase or to download an application. The incentive may be, for example, a free application, rewards points or a virtual currency. In one method, the user downloads digital media content in two stages. In the first stage, the user activates a first web-based link to download the digital media content. In the second stage, after downloading, the user activates a second web-based link to activate the application or other digital media content. The web-based links include user identifiers that are matched for the user to subsequently receive the incentive.

Abstract: A method for tracking downloads of digital media content is disclosed. Digital media content, such as music, games and applications (“apps”) are widely available with the popularity of mobile computing. Content suppliers would appreciate it if their works were more widely disseminated and used. Users or customers may receive an incentive to purchase or to download an application. The incentive may be, for example, a free application, rewards points or a virtual currency. In one method, a user downloads digital media content and receives the incentive in two stages. In the first stage, a user who has expressed interest is sent a first web-based link offering the content and the incentive. In the second stage, after activating the link, the user is allowed to download the content and receive the inventive. The web-based link includes user identifiers that are matched for the user to receive the incentive.

Abstract: A method for tracking downloads to a computer system is disclosed. Digital media content, such as music, games and applications (“apps”) are widely available with the popularity of mobile computing. Suppliers of such digital media content would appreciate it if their works were more widely disseminated and used. Users or customers may receive an incentive to purchase or to download an application. The incentive may be, for example, a free application, rewards points or a virtual currency. In one method, the user downloads digital media content in two stages. In the first stage, the user activates a first web-based link to download the digital media content. In the second stage, after downloading, the user activates a second web-based link to activate the application or other digital media content. The web-based links include user identifiers that are matched for the user to subsequently receive the incentive.