Abstract: The present disclosure relates to a financial service providing method using a visualized financial relationship content-based user interface (UI) is performed in a financial service providing apparatus. The financial service providing method includes at least: providing a user interface on a touch screen, the user interface including visualized financial relationship content obtained by visualizing a financial relationship between a user and a subject for financial transaction of the user; detecting a touch input signal input by the user through the user interface; and outputting financial information corresponding to the detected user's touch input, through the user interface.