Abstract: According to an embodiment of the inventive concept, a method for providing, by a user terminal, commercial advertisement information using a still image of a video content may include: upon receiving a request to stop playback of the video content while the video content is being played back, switching a played image of the video content into a still image; displaying at least one marker respectively corresponding to at least one object in the still image on at least one position in the still image corresponding to the at least one object; and upon receiving a selection of a specific marker among the displayed at least one marker, displaying commercial advertisement information on an object corresponding to the specific marker.

Abstract: A real-time integrated data mapping device for product coordinates tracking data in an image content of multi-users, includes: a web interface providing module configured to provide, to a user terminal, a web interface; a product coordinates tracking request receiving module configured to receive, from the user terminal, a request for product coordinates tracking with respect to the product designated by the user among the products displayed in the image content; a product coordinates automatic tracking module configured to provide, to the user terminal, automatic tracking coordinates in real-time by performing automatic tracking for the product coordinates tracking requested; and a final product coordinates generation module configured to receive, from the user terminal, the correction coordinates corrected by the touch input of the user and apply, to the automatic tracking coordinates, the correction coordinates received from the user terminal to generate final product coordinates.