Abstract: A computer implemented product evaluation system includes a data base storing evaluation data of products, and a data processor responsively connected to the data base, receiving a request to evaluate the success and lack thereof of one of the products, evaluating the success and lack thereof of the one of the products, and generating an evaluation result. The evaluation result indicates the success and lack thereof of the product with respect to at least one of the following: category, and class of the product, and group and branch selling locations and vendor. Further, a display device is provided which is connected to the data processor, receiving the evaluation result from the data processor, and displaying the evaluation result for the one of the articles evaluated.