Abstract: Systems and methods for enrolling customers in loyalty programs include receiving, at a loyalty program host, transaction information for a transaction initiated by a customer and determining whether the transaction information includes a customer loyalty number associated with a loyalty program. If the transaction information does not include the customer loyalty number, a loyalty enrollment process is initiated to automatically enroll the customer in the loyalty program.
Type:
Grant
Filed:
December 6, 2004
Date of Patent:
August 25, 2009
Assignees:
First Date Corporation, The Western Union Company
Inventors:
Michael J. Michelsen, Anthony Scillieri, Michael Hafer