Abstract: A method for marketing a target product having a flavor to a consumer. A consumable film that is distinct from the target product is provided to the consumer using at least one of the following channels: a print advertisement of the target product, a direct mail advertisement of the target product, a print media insert advertising the target product, a dispenser located at a point-of-purchase of the consumer, a display located at the point-of-purchase of the consumer, a coupon for the target product, a channel for test marketing the target product, an advertisement of the target product contained within a package that includes a product different from the product, or an advertisement of the target product attached to the exterior of a package that contains a different product. The consumable film contains at least one water soluble polymer. The consumable film adheres and dissolves in the mouth of the consumer and thereby renders a likeness of the flavor of the target product to the consumer.
Type:
Application
Filed:
July 7, 2008
Publication date:
January 15, 2009
Applicant:
First Flavor, Inc.
Inventors:
Adnan A. Aziz, Joshua M. Kopelman, Jay B. Minkoff
Abstract: A method for marketing a target product having a flavor to a consumer. A consumable film that is distinct from the target product is provided to the consumer using at least one of the following channels: a print advertisement of the target product, a direct mail advertisement of the target product, a print media insert advertising the target product, a dispenser located at a point-of-purchase of the consumer, a display located at the point-of-purchase of the consumer, a coupon for the target product, a channel for test marketing the target product, an advertisement of the target product contained within a package that includes a product different from the product, or an advertisement of the target product attached to the exterior of a package that contains a different product. The consumable film contains at least one water soluble polymer. The consumable film adheres and dissolves in the mouth of the consumer and thereby renders a likeness of the flavor of the target product to the consumer.
Type:
Application
Filed:
February 9, 2005
Publication date:
November 29, 2007
Applicant:
First Flavor, Inc.
Inventors:
Adnan A. Aziz, Joshua M. Kopelman, Jay B. Minkoff