Abstract: A method for in-store product fulfilment in a retail store having a retail display space and an inventory station in an inventory area where expensive products are stored to avoid theft and bulky products are stored to conserve retail display space. The method involves a step having an electronic request for a product being sent directly from an in-store customer in the retail display space. This electronic request is directed to the inventory station. The method involves a step of having the inventory station send an order confirmation to the in-store customer acknowledging the electronic request, confirming to the in-store customer that the product is available in inventory and directing the customer to proceed to a designated pick up point at the conclusion of their shopping.