Abstract: A method for a user to select merchandise online for purchase, by: (a) the user uploading an image to a computer system in a search query; (b) the computer system using image recognition software to find images similar to the uploaded image in the search query; (c) the computer system displaying to the user the images that are similar to the uploaded image, wherein the display of images is presented to the user as a webpage, and wherein the webpage address is saved as a unique URL; (d) the user selecting one of the displayed images, thereby selecting an article of merchandise corresponding thereto; and (e) the user purchasing the article of merchandise.