Abstract: A ground anchoring mechanism for attachment to an article, such as a beach umbrella, comprises an anchor post defining a lower pointed end and a horizontal step section extending sideways from the anchor post such that the anchor post may be translationally driven into the ground by using a person's foot onto the horizontal step section and driving the anchor post in the ground using the person's weight. The ground anchoring mechanism also includes at least one strap, and preferably a pair of such straps, which defines an opening for receiving an upper end of the anchor post and which comprises an elongated band, typically resilient, which is used to encircle the pole of the beach umbrella and secure the same to the anchor post. The strap also defines on an inner side thereof a concave recess which is adapted to receive part of the circumference of the umbrella's pole.