Abstract: The present invention discloses a massage apparatus having a housing with a massage formation for contacting a body part of a user. A massage mechanism is oriented within the housing for imparting a massage effect to the massage formation. A light source is provided on the massage formation for conveying an illumination effect from the massage formation. A partially translucent massager is disclosed for providing a visual effect of the underlying massage operation. Further, a roller massage assembly is provided wherein a load imparted to a roller is distributed directly to a structure of the massager for preventing distribution of the load to the massage mechanism.