Abstract: In one aspect, an apparatus is adapted to support a mobile electronic device such as, for example, a tablet computer. In another aspect, the apparatus includes a case and a stand adapted to be detachably coupled to the case, the apparatus having a first configuration in which the stand is detachably coupled to the case, and a second configuration in which the stand is detached from the case. In another aspect, the stand is adapted to support the mobile electronic device in an easel-like fashion when the apparatus is in either the first configuration or the second configuration. In another aspect, a kit includes first and second stands adapted to respectively support first and second mobile electronic devices having different sizes; and a case to which each of the first and second stands is adapted to be detachably coupled. In another aspect, the kit is a retail display kit.