Abstract: A method of advertising for objects displayed on a webpage of a website hosted by a web server accessible over a network, the method comprising electronically associating one or more objects displayed in an element on the webpage with respective keywords identifying the one or more objects, retrieving advertising data for the one or more objects based on the respective keywords from at least one data store in data communication with the web server, and outputting the advertising data with the one or more objects for display with the element on the webpage.