Abstract: Disclosed is a method that includes: profiling a set of mobile applications according to revenue-related parameters; tracking a user's interaction with a mobile application; scoring the user's interaction levels, and based on the score, grouping users into mobile analytics groups associated with the targeting profiles; facilitating the transmission of user information, user interaction data, and specific mobile analytics groups to advertising campaigns. The method may be executed on a digital device. A related system is disclosed.
Type:
Application
Filed:
May 24, 2013
Publication date:
February 6, 2014
Applicant:
Flurry, Inc.
Inventors:
Rahul Bafna, Mubeen Afzal, Greg Gardner, Simon Khalaf, Rahul Oak
Abstract: A method of delivering a user specific customized service to a mobile user device is disclosed. User specific customized service information is received over a first channel. An identifier for the user specific customized service is generated. A link is sent that includes the identifier of the user specific customized service over a second channel. The user specific customized service identifier is received. The user specific customized service over a third channel is sent.
Abstract: A method of delivering a user specific customized service to a mobile user device is disclosed. User specific customized service information is received over a first channel. An identifier for the user specific customized service is generated. A link is sent that includes the identifier of the user specific customized service over a second channel. The user specific customized service identifier is received. The user specific customized service over a third channel is sent.
Type:
Grant
Filed:
November 7, 2006
Date of Patent:
January 1, 2013
Assignee:
Flurry, Inc.
Inventors:
Sean N. Byrnes, Gabriel Vanrenen, Dan Scholnick
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