Abstract: There is disclosed a method for preparing a pressure and/or heat applied image transfer sheet and applying an image therefrom to a target surface comprising: applying an image layer to an image area of an image release system on a support, the image release system comprising an image release surface; applying a pressure and/or heat activated adhesive layer over i) the image release system including the image area, and/or ii) at least a portion of the target surface, which adhesive layer adheres more strongly to the image layer than the image layer does to the release surface; contacting, with the application of pressure and/or heat, the target surface and the image transfer sheet such that the dried adhesive layer attaches only in the image area to i) the target surface and/or ii) the image transfer sheet; and peeling off the support together with the adhesive layer except for the image area which is left attached to the target surface.